BOSM Extra - Managing International Sports Businesses: Jan05

BOSM Extra - Managing International Sports Businesses

Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.

South Korean footballers – Cho and Cha – to star in Adidas TV ads.

Race for Chinese market share proves more difficult than sports brands imagined.

The rise and fall and rise of a global sportswear brand.

Fila Korea makes split from Fila Global.

Patrick Viera signs deal to cash in on his global image rights.

Football’s push to bring in new overseas fans.

South American kidnappings raise fears for safety of football players.

Clyde Drexler becomes first NBA player to promote a Chinese brand.

Adidas adopts new distribution strategy.

Nigerian Football Association prepares for FIFA following government interference in domestic football.

Protestors call for Fila to be fair to Indonesian workers.

Nike appeals after losing China copyright case.

Adidas expects massive sales growth in China following Olympic Games sponsorship deal.

BOSM Extra - Managing International Sports Businesses

Jan05

0 Comments:

Links